Our core services are demand generation and outsourced sales representation services.

When working on demand generation campaigns we carry out outbound telephone and email work to generate enquiries and book appointments (conference calls or one-to-one meetings).  For outsourced sales representation work we provide full-time inside sales and field sales staff under an Annual Contract.

For both outsourced sales representation and demand generation contracts we either help clients build direct or indirect sales opportunities.  With regards to the latter, we have specific experience of building Value Added Reseller, Systems Integrator and OEM/VAR opportunities with Independent Software Vendors.  Our specialist focus on Independent Software Vendors means we have an extensive global contacts network which means we can be particularly successful with campaigns to generate partnerships with software companies. 

The majority of our work involves cold calling, although we also follow up email marketing campaigns or marketing events.  For companies with a wide target market we recommend sending an initial marketing email to the target audience, as this will make the calls 'warmer', reduce the time taken to generate results and increase the number of leads.  However, if clients have a very specific target market and/or a Decision Maker is not easily identifiable or a client wants to get specific permission to send information then we will take a 'rifleshot' approach and call target companies one by one.

We work on a fixed daily rate or on a retainer plus percentage of sale. All campaigns typically involve a ramp up stage so we will typically propose an initial 20 pilot as a proof of concept.

We believe we are the lead generation provider of choice for software companies because:

• We solely focus on providing pipeline development services for providers of software based solutions. Our competitors focus on serving the needs of the IT sector as a whole and invariably end up "pitching widgets" rather than offering solutions consultatively. Unlike our competitors we only employ permanent, full time staff with the intelligence, experience and ability to genuinely identify and qualify potential opportunities
• We recruit for positive attitude and train staff in modern, effective sales relationship development skills. We treat our staff well which means we have a massively lower staff turnover compared to large, "hothouse" outbound call centre environments.
• We provide a warm, professional service to our clients with a view to developing long term business relationships
• Our clients generate a huge return on investment from deals that close from opportunities that we identify
  

We are also the only company that provides a complete outsourced sales representation service to vendors without charging a fee for every appointment booked with a target contact.  We truly partner with our clients as under this model we only make a return if you make a return - on sales that result from our converted leads.

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