We initially asked Business Partner International Ltd (BPI) to carry out a small, pilot campaign to generate and qualify potential opportunities within a key segment of the public sector, several of which converted into active sales cycles and sales.
BPI’s Director, Oliver, carried out the actual work initially and we were pleased with his results. Following the initial campaign work, BPI worked with us for over a year to build the sales pipeline within the Public Sector for our Corporate Performance Management software.
I would like to take the time to congratulate and thank Business Partners International for all of their hard work and success in generating appointments for us over the previous months. We have been very, very happy with their work and the ease to which they had understood our concept and their professional presentation to contacts.
Through Business Partners International’s calling into Europe, we have expanded our potential client base through the identification of senior treasury management contacts. They identified a number of potential opportunities with organisations which have a turnover in excess of $1 billion.
In addition, the calling that Business Partners International made to potential prospects from across Europe scheduled to attend the EuroFinance conference in Barcelona was extremely beneficial. Their work significantly increased the quality of the individual meetings that we had there with organisations including Lloyds TSB, ING and Dresdner Bank AG.
We engaged with Business Partners to promote our Web collaboration software, DigitalMeeting, to prospective Independent Software Vendors to reduce the cost and time involved with travelling to meet with people face to face. We were delighted to get an initial sale within a few days of the campaign starting.
We are delighted that as well as helping us build our new business sales pipeline, Business Partners recommend DigitalMeeting as an easy-to-use, cost effective solution for their own client meetings because they value the high quality service that we provide.
We needed to hone our approach based on regular feed back from the calls and be comfortable that the outbound message would be updated accordingly.
This is where Business Partners International excelled in a way that larger call centres seemed unable to do. We were in contact daily during the early stages of the campaign, and if Business Partners International staff found a certain approach was working well – or not working, as the case may have been – they would inform me immediately.
At the end of the assignment Business Partners delivered a purpose-built Senior Management contacts database for our target audience of mid-market ERP resellers, which meant that as well as generating near term Partner opportunities we would easily be able to generate new Partner opportunities. We felt that Business Partners delivered excellent value and would recommend their credentials to software companies that aspire to work with a professional and ethical lead generation company.